Curb Appeal

Businesses only have one chance to make a first impression. It’s also easy to forget that potential customers start forming their idea of a company before even talking to an employee. A facility’s physical appearance will tell people a lot about the establishment before they ever step inside.

A stunning 99% of Realtors agree that curb appeal is vital for attracting customers. Thankfully, improving this factor is often fairly straightforward. Here are 10 simple ways businesses can boost their curb appeal.

One of the easiest and most impactful steps is to keep the surrounding landscape in good condition. That means mowing the grass, trimming bushes, removing weeds and watering plants regularly, as well as cleaning walkways and parking lots of clutter. When potential customers see a business cares for its landscaping, they’ll assume the same care goes into service.

Companies should also pay attention to their parking lots. Having dedicated spaces alone will help. Considering how Americans spend 17 hours a year looking for parking, customers will appreciate this.

However, it’s important to do more than just provide parking. Businesses must also keep lots clean, ensure lines are easy to see, maintain flat, even spaces where possible, and provide protections like security cameras and fences. These upgrades will make the company seem more thoughtful about consumer safety, impressing customers.

Power-wash the walkways, patios and parking lot! If you care to keep the outside clean, it's a good sign you will take the same proud inside.